Question: How can you use your present customer base to improve sales and build your future customer base? Answer: Utilizing the most cost-effective form of advertising, Promotional Products!
By giving Promotional what to current customers you will create long-term relationships with them. You will create clients by person to person advertising from your own current customers by handing these out. You'll increase sales by using them as a free give away when someone buys a particular product or service and you may also increase return visits from your own current customers.
This is a scenario of how giving a current customer a " freebie" can do just that. You possess an Auto Parts Store, it's the start of the year, and you desire to start the new year off with a bang. You tell every customer that comes in to your store that you have a January special ( or any type of special you would like to present) on product "X" ( this is a targeted product you offer, it could be a product that is popular, cheap, or something that could possibly be bought a couple of times throughout the year such as a bundle of rags, pack of batteries, auto air fresheners, or even when they spend some money on the transaction, you select). Let your customers know that you're supplying a free gift with every transaction made. Now when that customer buys that product, or spends a certain amount, they will get a free Collapsible Can Coolie that has your business name and logo combined with the current NASCAR schedule printed on it. So, what just happened?
First, you have your customer to many likely buy a service or product, or spend a bit more money that has been not on the original list if they walked in your store. This has created an "up sell" and you accomplished it without pressuring your client.
Second, you merely gave away a Promotional Product that is reusable for your customer for all of those other race season, and perhaps even longer since it is a something they can use besides just through the race season. This means your customer and perhaps other potential customers will be seeing your business name and logo whenever they use that may Coolie. This is more "free advertising".
Third, you have a customer given that is anticipating the theory they could receive another new cool gift on the next stop by at your store, plus they may even generate a friend or relative just to get a supplementary gift for themselves or even to give to another person. This would be a Promotional Product you hand out for the "February Special", Valentines Special, or whichever the occasion you would like to present. Customers love to get something for free, especially when these were planning on buying something from your store to begin with. This can help create "repeat business" from your current customers.
Here's your part two of the aforementioned scenario. It's Sunday morning as well as your customer is preparing for the big NASCAR race. She or he gets the barbecue going, a cold refreshment in their coolie, thanks to you, and their friends have just arrived. One of many guest notices your client is sporting a cool collapsible Can Coolie. That's when they ask, "Hey, where did you get that, and how can I get one?" Your customer then responds with "I got this at (your business name) for free when I bought (product X or service X)". What just happened?
Your present customer just gave you free "word of mouth advertising" for your business to a potential new client, who will hopefully stop by your organization so they too will get a free of charge collapsible Can Coolie for the next race party. Now you have "up sold" two customers, possibly created more free "person to person advertising", and found a new customer who will likely help you gain more clients down the road. And the process continues on and on. That is only one of many scenarios that could happen with just one Promotional Product you hand out.
This type of interaction could happen in a park setting, at a pastime, on a fishing expedition, going for a road trip, just working on an automobile in the garage, or so a great many other simple scenarios that take place in your customers everyday life. Imagine in the event that you used six to twelve different Promotional items or apparel through the entire year for a monthly special. A special gift to celebrate your sixth month, first year, or annual business anniversary date,. A Seasonal "free hand out" for the start of Winter, Spring, Summer, and Fall.
You could support your local Little League Baseball Team with hats, High school Football Team with shirts, the towns Women's College Volleyball Team with season magnetic schedules, or your big style Professional NFL, NBA, or NHL Team with key chains or cups showing their schedules.
You could provide a Promotional Product for every holiday through the year, to celebrate New Years Eve offering a mini pom pom. On Valentines Day try handing out a heart shaped box of candy. St Patrick's Day is definitely a perfect time to try beer mug or shot glass.For Easter mini baskets with goodies are always a large hit with the kids. Mother's Day could be a coffee mug saying Your a #1 mom with us at... In that case your logo. Father's Day could be a big one by handing out a good tape measure or awesome tool pen. If you really want create a buzz in the community, hand out a BBQ utensil set for Fourth of July. When Halloween rolls around Halloween tote bags are always cooler than mom's pillow case. Thanksgiving is a perfect time and energy to start offering next years wall calendars. Then you got your final Holiday " Freebie" of the year, where you could print "Seasons Greeting or Happy Holidays on a wide variety of cool things to hand out.
Every time you give away a Promotional Product, you just gave an ongoing or new customer a valid reason to continue to choose your organization over your competitor's business. You have given your business a chance to create clients through "word of mouth advertising" from your own current customers. You have created more sales by supplying a special that most likely was not on your customers list to buy. What's really exciting is you'll begin to build and keep maintaining a custom base that will look forward to employing you for years ahead, and maybe even build a friendship or two which will last for years.
Remember that while accomplishing all of this, that Promotional Product that you passed out is a very cost-effective type of advertising, a tax write off for the business, and a "many thanks" to your customer for their business.
When you sit down to plan your advertising cover your business this year, think about what a simple promotional give away can perform for the business. Be creative and use Promotional items and apparel that do the following;
Will appeal to your customer base? Could it be a product that your customer can use a lot more than just once, and is visible to other potential clients?
Does it fit with what your business provides? If you have an auto repair business try a License Plate Frame, Pocket Screw Driver, LED flashlight key chain, or Ice scraper. In the event that you own a BEAUTY SALON, perhaps a hair brush, compact mirror, sample sanitizer, or day planner for your client to keep future hair appointments in.
Will your "Freebie" develop a buzz with others, like "Hey where did you obtain that 12 inch Giant Rubber Grip Pen, How can I get one particular Tee shirts or Caps, etc.
Does your "free give away" have all of the right information printed on them? Your business name & logo, a phone number or address to get you, your website, and a personalized message to your customer like "A particular thanks from... " "We appreciate your organization at... , your #1 with us at... , or " Happy holidays from... ". https://www.facebook.com/promoprintplus/ can go quite a distance and become remembered by your visitors.
Think about how many Promotional Products you need to order. Just how many people visit your store on a daily, weekly and monthly basis. figure out how most are usually return customers and just how many are potential new customers. This way once you order for a particular special giveaway like a "January Special" or Holiday, you have sufficient to hand out through out the entire month. You do not want to order way too many products, but you want to be sure to can cover the complete month or close to. You can always discover a way at hand the extras left from the certain "special" you ran. It is possible to give them to your neighborhood schools, boy & girls club, YMCA, shelters, charities, or save them for another special you run.
Make a anticipate how you are going to distribute your Promotional items. Hand them out with every transaction made. Present them once the customer spends a certain amount of money or buys a certain product. Send one out with every mail order. Contribute to local schools, charities, fun raisers, and events, this can be a great way to delivery a mass number of "Freebies" very quickly. A good example would be rulers or #2 pencils for elementary schools, schools can always use extra school supplies to hand out to their students and parents appreciate your kindness and community involvement.
Always ask your Promotional Merchandise SALES REP to give you ideas and find out these questions if you need help. When you have an experienced sales rep who knows what they're doing and wants to keep you as a long-term client who continues to re order, they will be happy to help you.
Just in case you don't start to see the big picture about how exactly Promotional Products may help you do a lot more than just advertise your business, here is a little reminder of an excellent Promo item success story in 1979 the McDonald's restaurant began using a toy presented as "The Treat of the Week", supplying a different toy every week in a Card Board Lunch Box to greatly help create sales for the kids Happy Meal. McDonald's has been one of the most successful businesses in the annals of promotional merchandise selling over 3.5 Billion Happy Meals up to now.
Since 1979 every youngster on the planet that passes by a McDonald's making use of their parents or loved ones demand to stop and get a Happy Meal, usually since they want that toy. Consider the word of mouth, up sells, and new customers McDonald has found over the years from the simple Promotional Product idea.
